New Client Announcement: Justice Design Group

Logos for Glyphix and Justice Design Group

Glyphix is pleased to announce we have added lighting manufacturer Justice Design Group (JDG) to our client roster.

Based in Los Angeles, CA, JDG designs and produces clean-lined, distinctive lighting for residential, hospitality and commercial settings.

JDG hired Glyphix to elevate awareness of their brand and grow their business by creating a cohesive marketing effort. The project started with interviewing designers, product specifiers, and manufacturing agent reps in the lighting industry to identify key advertising targets and media channels. Glyphix then developed a detailed Market Action Plan (MAP) for Justice Design.

“We researched the industry to uncover opportunities that could showcase their unique capabilities and expand marketshare,” noted Larry Cohen, President and co-founder of Glyphix.

The MAP is a go-to-market strategy that will guide future outbound efforts like industry print ads, direct mail, online and other media.

“JDG is doing well and has tremendous untapped potential,” observed Cohen. “Delivering a message of support through providing custom, creative, flexible lighting products that will help enhance and support an interior designer's creativity, is a first step to broadening JDG’s current audience and ultimately expanding the JDG client marketplace.”