Glyphix is pleased to announce we have added lighting manufacturer Justice Design Group (JDG) to our client roster.
Based in Los Angeles, CA, JDG designs and produces clean-lined, distinctive lighting for residential, hospitality and commercial settings.
JDG hired Glyphix to elevate awareness of their brand and grow their business by creating a cohesive marketing effort. The project started with interviewing designers, product specifiers, and manufacturing agent reps in the lighting industry to identify key advertising targets and media channels. Glyphix then developed a detailed Market Action Plan (MAP) for Justice Design.
“We researched the industry to uncover opportunities that could showcase their unique capabilities and expand marketshare,” noted Larry Cohen, President and co-founder of Glyphix.
The MAP is a go-to-market strategy that will guide future outbound efforts like industry print ads, direct mail, online and other media.
“JDG is doing well and has tremendous untapped potential,” observed Cohen. “Delivering a message of support through providing custom, creative, flexible lighting products that will help enhance and support an interior designer's creativity, is a first step to broadening JDG’s current audience and ultimately expanding the JDG client marketplace.”