Glyphix Makes The Complicated Simple

Glyphix Advertising has just launched a new website for Los Angeles-based Biotech firm, Phytecs. Phytecs is spearheading preclinical work in the endocannabinoid system (ECS) and exploratory research in collaboration with leading global researchers to develop products that can support and restore optimal ECS function and activity for patients with serious diseases.

Brad Wilder, Creative Director of Glyphix, explains, “We build a ton of sites for our clients but this one for Phytecs had a unique challenge. They develop drugs that impact the body’s ECS. The client provided wonderful, still drawings of how the body reacts to these drugs, but they were very complicated to understand. So we decided to animate the reactions so users could scroll through the images and see exactly how the impact took place.”

It’s a great example of what can be done with regard to explaining complicated processes using animation.

The animation can be viewed at http://www.phytecs.com/tour-the-ecs/

“We’re particularly excited about this new site because it’s a great example of what can be done with regard to explaining complicated processes using animation online, especially when video is not available”, added Glyphix Managing Partner, Larry Cohen. “Our clients look to us for help in communication their unique stories, and this is another way we can effectively deliver their message.”