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Sales Will Soar With New Addition to Glyphix Team

Warner Center-based creative firm Glyphix Advertising is excited to announce that it has brought on Rik D. Middleton, formerly with sageCADRE, to collaborate on new business development and assist with the ongoing management of our current clients.

“I met Rik at a ProVisor’s meeting a few years back and the truth is that sageCADRE was a competitor but Rik had different strengths that complemented what we already have in house at Glyphix. Based on those strengths, we collaborated with Rik on several projects over the last couple of years and found it just made good sense to formalize the relationship and bring him on board,” explained Larry Cohen, CEO at Glyphix.

I’m joining Glyphix with the same take-no-prisoners philosophy when it comes to marketing that is already a cornerstone of Glyphix’s longevity.

With his long background in marketing, and experience as an entrepreneur fueling him, Rik uses his skill set to examine a client’s business from the ground up to develop communication and marketing plans that ultimately lead to solid strategies resulting in realistic goals and objectives that are achievable, measurable and results oriented. According to Rik, “I’m joining Glyphix with the same take-no-prisoners philosophy when it comes to marketing and getting the most for clients that is already a cornerstone of Glyphix’s longevity. With my background in creative marketing, campaign development and execution, I fit in nicely with Glyphix’s focus on measurement, accomplishment, and ingenuity.”

For nearly 22 years Glyphix has been creating and implementing advertising and branding strategies to make their clients stand out. They’ve developed a reputation for coming up with big ideas that stretch not-so-big budgets. From mid-size service providers to Fortune 1000 companies, clients look to Glyphix for the creative support they need to build their brands and grow sales.

The work they’ve done, and the work they are currently doing, has helped build countless brands, increase market awareness and sell products and services. They’ve launched new companies and products, and given new life to some old favorites. Their philosophy is simple: effective marketing strategiesand communication programs are the result of a thoughtfully conceived and carefully structured balance of interlocking elements. Elements such as corporate identity, print collateral, packaging, web sites, ads, etc.

To truly understand how they do what they do at Glyphix, they encourage interested parties to give them a call. They firmly believe they might just be the one group you thought you’d never find.